Guests who’d never held a club needed real, spoken coaching seconds after a swing, live at a launch event.
What I owned
The UI, the guest workflow, the coaching and the tests. Made sure it all worked together, on site through event night.
Result
4 wks from first code to event night, then 191 guests coached across two bays in one night, each leaving with a personal recap video.
Super proud of Team Handstand for building out the three amazing demos that helped power Google DeepMind’s Gemini Audio event! We had a blast giving these powerful models an intuitive, inviting, and functional form that people loved.
Every project follows the same three steps, so you know what you’re investing in before the build starts.
01
Diagnostic
Paid · first step
A close look at what you’re building, your data and the risks, ending in a written plan and a fixed fee for the build.
02
Build
4–8 wks · fixed fee
I build it with your team, from first prototype to production, with the tests and docs your team keeps.
03
Retainer
Monthly · optional
Ongoing improvements, evaluation and support once it’s live.
Builds typically start at $25k USD.
How I work
Decisions in writing
Specs, decision logs and API docs your team can review, and keep after I leave.
Measure, then change
Eval harnesses and tuning runs before a prompt, model or threshold changes.
Safe to ship
Human review before production writes. Staged rollouts with a rollback ready.
Remote, AI-assisted
Remote since 2019. Coding agents for speed; people make the calls and review what ships.
Common questions
Who is Ali Farooq?
A Product Engineer in Canada with 16 years in production and 15+ shipped projects. I build AI products that work outside the demo, and the backend, mobile and release systems underneath them.
Who should hire Ali?
Teams that need an AI product or feature built properly, from the first prototype to the day it goes live. Recent work includes a live AI golf coach for Google DeepMind’s Gemini Audio launch and a vision-LLM pipeline that publishes human-reviewed records to a client’s production CRM.
Is Ali available?
Yes, I’m available for new projects. I work remotely from Canada, on US hours.
How does working together start?
With an intro call about what you’re building. If it’s a fit, we start with a paid diagnostic, then a fixed-fee build of 4 to 8 wks, with an optional monthly retainer after launch. Builds typically start at $25k USD.
How are engagements contracted?
Engagements are contracted through DevFusion Labs; I invoice in USD.
How do I get in touch?
Book an intro call, or email dm@alifarooq.io with what you’re building and when it needs to ship.
Open source:xerrors-ts, and Next.js, Flask and Rails SDKs for an API-monitoring product.
Gemini Golf Coach
Screenshot-to-CRM pipeline
Zircuit
Macro
Mattermost
Zenreach (now Adentro)
BlackBerry